ILIA Limitless Lash Mascara

What it is: ILIA's Limitless Lash Mascara is an award-winning clean mascara that goes above and beyond the expectations of any natural mascara. Buildable and flake-resistant, Limitless Lash Mascara lengthens, lifts, and separates with just the right amount of volume. New lighter, mono-material tube reduces carbon emissions by 46% and waste by up to 20%.

How it works: ILIA's lightweight and nourishing mascara is made with a blend of organic Bee and Carnauba Waxes to weightlessly condition each lash, while still keeping them lifted throughout the day.

Gentle enough for sensitive eyes, the 99% naturally derived formula also contains organic Shea Butter and fortifying Arginine (keratin) to help boost and enhance your lashes.

After testing over 100 mascara wands, we landed on our patented dual-sided brush for a perfectly natural application. Use the shorter side to curl and create volume, then the longer bristles to lift, lengthen and separate.

ILIA's Limitless Lash Mascara can be effortlessly removed with water at the end of the day – no scrubbing or tugging required.

How to use:

ILIA's Limitless Lash Mascara formula builds to create extreme length and natural volume in a classic black finish. One coat of mascara lifts and extends lashes with a natural effect, while additional coats build to create a more dramatic appearance.

1. Start by using an eyelash curler to give lashes an extra lift before applying mascara.
2. Use the shorter bristles on the dual-sided brush to build volume by coating lashes from root to tip. 
3. Use the longer comb-like side to separate and define lashes as you lift and lengthen.
4. For a more dramatic look, apply an extra-light coat to the ends after separating.  
5. At the end of the day, simply remove the mascara with warm water or a light cleanser.